What A Better iCloud Would Look Like- Make it work. iCloud is too important to users for it to be as flakey as it is. If it has to be rebuilt from scratch, so be it, but iCloud needs to be rock-solid if Apple doesn't want to get outflanked in the cloud.
- Give users more control. I know, it's not the Apple way. But absent any way to see what iCloud is storing for you or to move items in and out of cloud storage, users are at the service's mercy. And if experience to date has demonstrated anything, it's that iCloud hasn't yet earned that level of trust.
- Provide open APIs and better synchronization. Unless Apple likes steering business to competitors like Google and Dropbox, it should give developers the tools it needs to build reliable cloud functionality into iOS apps using iCloud services.
- Make iMessages viewable in the cloud. They're backed up in iCloud, but currently you can only see them on your iDevice. Making them more accessible would help mitigate the anxiety caused by Apple's current problem with disappearing iMessages.
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